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Where Amazing Doesn’t Happen is a regular section which parodies the official NBA ad campaign running at the moment.

I’d love to have detailed analysis on the new golden trio of Ray Allen, Paul Pierce, and Kevin Garnett but I think there’s a couple million news posts/blogs floating around about that already. Instead here are 10 nickname ideas for the greatest trio since MJ, Pip, and the Worm:1) Fellowship of the Ring
fel·low·ship (fěl’ō-shĭp’): [...]

In recent years, NBA players have started to gain much attention outside of basketball quarters. Three of these players diversifying outside of basketball: Gilbert Arenas, Shaquille O’neal, and Stephon Marbury also happen to be among the most entertaining people in show business. Gilbert has gained superstar status mostly through his blog and crazy behaviour, Shaq [...]

After all the hype and talk about what a crazy offseason this was gonna be, Rashard Lewis has been the biggest move of the summer, not so crazy in my book. This kind of makes me think perhaps all those crazy rumors were delicately planned by the League Office to make us forget about the [...]

In 1891, a man by the name of James Naismith invented a sport, inspired by a Canadian children’s game called ‘Duck on a Rock’. Today this game by the name of Basketball is the world’s second most popular sport and enjoyed by millions across the globe and growing everyday. Much progress has been made since [...]